Guiding families with generational wealth to create value in every aspect of their lives.

For families committed to thriving in the complexity of legacy wealth.

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Family-First Family Business Consulting


We are relationship experts for family members in business together. We specialize in helping families flourish within the special condition of growing up and living with generational wealth. We help family businesses become resilient and sustainable, while building the health of the families involved. We provide a personal approach and access to multi-disciplinary knowledge and expertise through our network of associates. We work with highly successful achievers, their family members and trusted advisors to ensure remarkable results.

What We Do

We connect families to their shared purpose, so that they can work collaboratively and productively together.

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Who We Serve

We work with high net worth families who are committed to building great relationships as well as success in the marketplace.

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We’re Here for the Rising Generation

Working at the Intersection of Business and Family.

Lovins Group was founded in 1992 by Dr. Alan H. Lovins on the belief that success in work and family is largely contingent on the quality of people’s relationships. Building on that principle, the Lovins Group is now an industry leader in helping family business owners move through critical transitions. By seeking to understand each client family, their dreams for the future and their unique capabilities, we help our clients realize results that work for each generation.

Developing the personal and professional capital in families

Welcome! We invite you to explore with us how great business-building families are learning to grow their human capital to enrich family bonds and meet business goals. We understand that significant financial success leading to legacy wealth can create challenges for multi-generational families. Our practice is committed to harnessing the power of the family firm to meet those challenges, and provide opportunities for our clients to develop more trusting, honest, and open relationships.

Working together in a high-stakes atmosphere can create intense conflict in families. We believe, however, that family businesses offer extraordinary opportunities to develop the skills required to live a prosperous, meaningful, and fulfilling life in our modern society.

We encourage you to join us in our vision of developing legacy intelligence. Please take a moment to share your thoughts and questions with us before you leave.


Donald P. Opatrny, LMFT
Family Business Advisor & Owner
Your Family Is As Important As Your Bottom Line

Our expertise is broad, but our focus is razor-sharp and client-focused.

Our team of experts and specialized affiliates are dedicated to developing customized solutions to meet our clients’ objectives. We are committed to the core mission of The Lovins Group…to help successful families build both satisfying relationships and resilient businesses.

Don Opatrny

“Family businesses are without question one of the most powerful growth engines for economic activity and innovation. …We have proven they can be one of the most powerful personal growth engines on the planet as well.”

Keith Michaelson

“To achieve their goals, families
need to find a way to engage
each other and bring people together
around a shared purpose.”

William Cranshaw

“Professional trustees are all about asset management. We understand the impact of problems and issues upon families. It’s so important to make families healthier first, then solve problems that lead to better business outcomes.”

Alan Lovins

“After working with the Lovins Group, our clients’ lives change outside of their businesses, too. They learn they don’t have to keep all of their thoughts to themselves. They learn to speak honestly with the people they care about.”

Ameila Renkert-Thomas

“The Lovins Group is a collaborative team to work with. They’re deeply knowledgeable and very skilled at what they do. They come in, size up the situation quickly and immediately add value. They improve the governance we create.”

We’re here to help you chart the right path for your business and family.

The journey begins with a brief look into your unique situation so that we may determine what will best suit your needs.

Arrange a conversation Explore our services